Privacy Statement

Last updated – March 2024

We are JD Sports Belgium (we/us). We are a retail company, which means that we sell products and some services online and in our stores. When you use our websites and apps or visit our stores, you give us information about yourself that we then use. We would like to tell you what information you give us and how we use it. We recommend that you read everything, but if you are in a hurry, you can read the most important pieces here. If you want to see the details, you can scroll down to the full version. If you have any questions, you can email us at Privacy.Support@jdplc.com

Before we go any further, I would like to point out that our websites and mobile apps may contain links to websites of other companies that are not part of the JD Sports Fashion Plc group of companies. If you follow a link to any of these websites, please remember that they have their own privacy information to view and that we are not responsible for how they use your information.

Key information:

What information do we collect?

Online

• Your contact details (name, email address, date of birth, postal address and telephone number)

• Billing information (where you buy products)

• Information about your orders, the purchases you make, your saved items, your payment methods and shopping preferences

• Information about the type of device you use when you're on our websites or apps

• Internet Protocol (IP) address used to connect your device to the internet

• Your location (in our apps where you've chosen to enable geolocation features/location services)

• What products you are looking at

• Account information when you've asked us to link your accounts

• Your marketing preferences and limited information on how you interact with our marketing emails, please see our Cookie Policy https://www.jdsports.be/customer-service/cookies/ More information about this

In the store

• Billing information and payment method (where you buy products)

• Information about the purchases you make (using the JD Status App in the store)

• Your recording on our CCTV/bodycams

Other places

• information about any complaints, questions, rights requests and comments you make and details of our interactions

• Information you add to forms (e.g. contact forms or contest entry forms)

• If you wish to provide these and where we make them available, information to confirm your eligibility as a member of a group that may be eligible for discounts or other benefits - subject to terms and conditions

• Information about yourself that you publish on social media or provide to social media platforms, including where you tag us, and the content of messages you send us on our social media channels

• information about you from third parties, including other companies, such as brand partners, companies within the JD Sports group of companies, retail analytics companies, consumer insight companies, credit reference agencies, social media platforms, identity attribute verifiers, and other publicly available sources

• Information about you when you decide to participate in promotions, surveys and loyalty programs

Why do we collect it?

• To provide you with products, discounts, promotions, loyalty programs and services, including our websites and apps. There are also times when we partner with other selected trusted companies (we call them "brand partners") to provide new promotions, new products, offers, experiences, and loyalty programs to our customers

• To communicate with you, respond to inquiries and complaints, and to improve our business operations

• We combine personal data that we obtain from other sources with personal data that you provide to us. We use some of the information about you to build a picture of you (this is also known as profiling). We also use your information to advertise and compile reports so that we can improve and develop our websites, apps, products, and services and tailor our marketing to you. We use information we learn about you, such as your gender, preferences, hobbies, interests, purchase history and how you respond to the marketing we send you, to ensure that the marketing you receive from us and the way our websites and mobile apps are shown to you are appropriate and tailored to you

• We receive your personal information from other companies or provide it to other companies when we merge with or acquire another business or when we work with our trusted brand partners to link the account you have with us to the account you have with the other brand and to share information about your purchases with a brand partner from whom you purchased that brand's products and asked us to Link your accounts

• We will also collect or produce non-personally identifiable information (i.e., information that does not identify you) that we will use to look at how our customers like to shop and to improve our online and in-store experiences for our customers as a whole

• You do not have to provide us with your personal information, but without it, we may not be able to fulfill your order, provide you with other services, or answer your questions

Cookies and Tracking Technologies

• Our websites use cookies to distinguish you from other users

• This helps us to provide you with a better customer experience when you visit our websites and allows us to improve and customize the websites for you

• We will ask for your consent to place cookies on your device, except where they are strictly necessary to provide you with a service you have requested (for example, to ensure that we can process and fulfil your orders), or to make our websites work properly

• Where you consent to optional cookies, we keep track of which domains people visit and also measure visitor activity on the websites. We use the information we collect to measure the number of visitors to the different parts of our websites in order to improve the functionality of the website

• If you want to delete cookies placed on your device by our websites or if you want to prevent our websites from placing further cookies on your device, you can do so at any time

• If you use the buttons that allow you to share products and content with your friends via social networks such as X and Facebook, these companies may place a cookie in your computer memory

• You can find more information in our Cookie Policy: https://www.jdsports.be/customer-service/cookies/

Google services

• We use Google Analytics to collect data about how you use our website, but only if you have consented to the use of certain cookies (see our Cookie Policy for more information: https://www.jdsports.be/customer-service/cookies/. By using Google Analytics in this way, we have statistical data and reports that help us track your use of our website and online services. This data helps us to develop our website, improve the user experience and tailor our advertising

• We use our website to of Google's reCAPTCHA service. This is a service that helps us protect our website from malicious activity, for example, by preventing bots and similar online threats from interacting with our website. It also helps us to protect you from these threats while you use our website

Social media listening

• We actively monitor our social media channels for mentions of our brand. We sometimes use trusted third-party companies to help us with this and perform social media listening for us. This may include the processing of personal data on third-party social media websites, such as Facebook and X, where that personal data has been posted on the social media site and placed in the public domain

• We listen to social media to gather information about how people interact with our brand, to analyze market sentiment and understand what our customers are interested in, and to understand how people think and feel about our brand.

• We do this to gain a better understanding of our business and the market, to improve our business and the products and services we offer, and to carry out marketing and promotional activities.

What is our legal basis?

Our legal basis for processing your personal data depends on how it is used, but our legal bases are:

• Compliance with legal obligations (e.g. fraud prevention)

• Necessary for entering into or performing a contract with you (e.g., to complete your order and provide you with items you have purchased)

• Legitimate business interests (e.g., sending marketing messages from which you have not unsubscribed) and

• Consent (e.g., to send you push notifications)

Who do we share it with?

• We do not sell your information to third parties, including your name, address, email address, or financial information

• We share your information with selected trusted third parties, including brand partners, to enable us to provide our products and services to you, send marketing and improve our business

• If you purchase goods from us online, depending on the country you are in, we may share your personal data (including name, contact details, address and payment information) with other companies that are also part of the JD Group where this is necessary to fulfil your order. See below for more information

Where do we store it and for how long?

• We don't keep your data for longer than is necessary to do the things we collected it for

• We tend to keep your personal data for 6 years after it was collected, but sometimes we only keep it for a much shorter period of time

• We will keep it longer if the law obliges us to do so

• Sometimes we will transfer your data outside of the UK and the European Economic Area, but only if we have taken steps to provide this additional protection required by law

How do we keep it safe?

• Using the internet to transmit information can never be completely and utterly secure. We will always do our best to protect your data, but we cannot guarantee the security of your data that you transmit to our websites and mobile apps. You send it at your own risk

• Once we have received your information, we will use strict procedures and security features to try to keep it safe

• If we transfer your personal data to selected trusted third parties, we will only do so if those third parties have provided us with sufficient assurances in relation to their compliance with data protection laws and who are committed to protecting the personal data we send to them

• Sometimes we transfer your personal data to organisations outside the UK and EEA, but when we do, we will use additional protections where necessary to protect your rights. These are additional contractual safeguards that we include in our agreements with the companies to which we may transfer your data.

What rights do you have?

• to request access to your personal data ("Data Subject Access Request")

• to ask us to restrict the processing of your personal data

• to ask us to erase your personal data ("right to be forgotten")

• to object to our processing of your personal data

• to transfer your personal data to another controller

• to withdraw your consent

• om niet te worden onderworpen aan geautomatiseerde beslissingen

• to lodge a complaint with the Supervisory Authority (see below)

• to ask us to correct your personal data

You can contact us using the details below if you would like to exercise any of these rights. In some cases, we may not be able to fulfill your request, in which case we will contact you to explain why

Privacy Request Form

What if you have a complaint?

Please contact us using the details below and we will do our utmost to resolve the issue. If you are still not satisfied, you can also contact your local supervisory authority. To get the contact details of the supervisory authority in your country, see this link: Our members | European Data Protection Board (europa.eu)

Our contact details

Privacy.Support@jdplc.com / JD Sports Fashion Group plc, Hollinsbrook Way, Pilsworth, Bury, Lancashire, BL9 8RR, United Kingdom

And now, in detail:

What information do we collect?

Online

• Your contact details (name, email address, date of birth, postal address and telephone number)

• Billing information (where you buy products)

• Information about your orders, the purchases you make, your saved items, your payment methods and shopping preferences

• Information about the type of device you use when you're on our websites or apps

• Internet Protocol (IP) address used to connect your device to the internet

• Your location (in our apps where you've chosen to enable geolocation features/location services)

• What products you are looking at

• Account information when you've asked us to link your accounts

• Your marketing preferences and limited information on how you interact with our marketing emails, please see our Cookie Policy https://www.jdsports.be/customer-service/cookies/ More information about this

In the store

• Billing information and payment method (where you buy products)

• Information about the purchases you make (using the JD Status App in the store)

• Your recording on our CCTV/bodycams

Other places

• information about any complaints, questions, rights requests and comments you make and details of our interactions

• Information you add to forms (e.g. contact forms or contest entry forms)

• If you wish to provide these and where we make them available, information to confirm your eligibility as a member of a group that may be eligible for discounts or other benefits - subject to terms and conditions

• Information about yourself that you publish on social media or provide to social media platforms, including where you tag us, and the content of messages you send us on our social media channels

• information about you from third parties, including other companies, such as brand partners, companies within the JD Sports group of companies, retail analytics companies, consumer insight companies, credit reference agencies, social media platforms, identity attribute verifiers, and other publicly available sources

• Information about you when you decide to participate in promotions, surveys and loyalty programs

Why do we collect it?

• To provide you with products, discounts, promotions, loyalty programs and services, including our websites and apps. There are also times when we partner with other selected trusted companies (we call them "brand partners") to provide new promotions, new products, offers, experiences, and loyalty programs to our customers

• To communicate with you, respond to inquiries and complaints, and to improve our business operations

• We combine personal data that we obtain from other sources with personal data that you provide to us. We use some of the information about you to build a picture of you (this is also known as profiling). We also use your information to advertise and compile reports so that we can improve and develop our websites, apps, products, and services and tailor our marketing to you. We use information we learn about you, such as your gender, preferences, hobbies, interests, purchase history and how you respond to the marketing we send you, to ensure that the marketing you receive from us and the way our websites and mobile apps are shown to you are appropriate and tailored to you

• We receive your personal information from other companies or provide it to other companies when we merge with or acquire another business or when we work with our trusted brand partners to link the account you have with us to the account you have with the other brand and to share information about your purchases with a brand partner from whom you purchased that brand's products and asked us to Link your accounts

• We will also collect or produce non-personally identifiable information (i.e., information that does not identify you) that we will use to look at how our customers like to shop and to improve our online and in-store experiences for our customers as a whole

• You do not have to provide us with your personal information, but without it, we may not be able to fulfill your order, provide you with other services, or answer your questions

More about what information we collect and why

If you...	Then we collect...	For these reasons...
Create an account for shopping	J name and contact details such as email address, postal address and telephone number Details about your order Billing information (where you buy the products) Information about the purchases you make, your saved items, your payment details and shopping preferences Information about your participation in promotions, surveys and loyalty programs	to manage your account and provide you with the goods you have purchased and to fulfil your order
Participate in a competition	Your name and contact details such as email address, postal address and telephone number Information about your participation in promotions, surveys and loyalty programs Information about the purchases you make, your saved items, your payment information and shopping preferences	to send and conduct surveys and match survey responses to your purchase data to provide marketing, contests, and promotions and send prizes to contest winners
Lodge a complaint	Your name and contact details such as email address, postal address and telephone number information about any complaints, questions, requests for rights and comments that J makes	to provide customer service/support and improve your online experience
Communicates with us through our customer service	Your name and contact details such as email address, postal address and telephone number details of your interactions, e.g. notes of our conversations with you, details of your query or complaint and a recording of your conversation when you call one of our contact centres, emails or social media messages you send us	to respond to your question or complaint for training and control purposes
A feature used for linking an account (e.g. linking the account you have with us to the account you have with another brand) See below for more information on linking accounts	Your name and contact information, such as email address, mailing address and phone number and details of the products you have purchased, orders and returns, as well as associated data, including the order ID, time and date of order, purchase amount, how the order was fulfilled, place of purchase and any information about cancellations and returns Information about redeeming members-only products and benefits when you receive them Confirmation of your status as a member (of the relevant brand partner) if you have an account with the brand partner	to identify and link your accounts and provide account linking features
visit our stores	Payment information when you make a purchase	to provide you with the goods you wish to buy
Visit and use our websites or use our mobile apps or loyalty accounts	your IP address used to connect your device to the internet your location (in our apps where you've chosen to enable geolocation features/location services) device information, including MAC addresses, traffic information, location information, your login information, time zone setting, browser type and version, browser plug-in types and versions, operating system and platform, web logs, cookies and other communication data, and the resources you use What products you are looking at your name, date of birth, and email address if you open an account	to analyze how you use our websites and mobile apps (including behavior patterns and cross-device visit tracking) and to learn more about our website and app users to manage your account, improve your online experience, perform system administration, and maintain network security to develop and improve our products, services, websites and mobile apps and set standard options for you, either on the website or mobile app or within our marketing (such as language, currency and/or to use your location to display local shopping information or notify you of specific events happening in your area or to provide you with the best delivery options for your orders) and to ensure that content is presented in the most effective way possible
Create a loyalty account	If you are eligible for a discount on purchases and would like to provide it, please provide your name, date of birth, email address, and eligibility details for certain discounts that we may make available to specific groups	to verify that you are eligible for a discount on purchases because you are a member of an eligible group and to provide such discounts - if available
Fill in forms on our websites and/or mobile apps	your name, contact details and any additional information you can add to the forms	Respond to questions you ask in forms
Receive electronic marketing or newsletters from us	Your name and email address Information about your purchases Limited information on how you handle such marketing emails, which is limited to when you open an email and/or click on a link in an email, please see our Cookie Policy for more information about what information may be collected when you visit our websites	to guide your marketing to understand how engaged you are in our marketing and to adjust how much we send you to improve your experience with us
Communicates with us on our social media channels	your social media name and username the information about you that you publish on social media or provide to social media platforms the content of any messages you send us on our social media channels User Generated Content created by you and posted on our social media channels, websites or apps	to respond to messages/communications you send us on social media to analyse trends and market sentiment and to develop/improve our products and services to use for our own marketing and promotional activities
You connect Your Twitter, Instagram, Facebook or other social media accounts to us, so that you can easily and securely log in to our websites and/or mobile apps without having to create a new account	Your social media name and username Account details to enable linking the information about you that you publish on social media or provide to social media platforms	to allow you to easily and securely link your accounts to log in to our websites and/or mobile apps without having to create a new account

More about cookies and tracking technologies

Our websites are operated by JD Sports Fashion plc and its group companies (together "we", "us", "our", the "JD Group"). The websites use cookies to distinguish you from other users and this helps us to provide you with a good experience when you come to our websites and also to improve our websites.

Cookies help us to provide you with a better customer experience when you visit our websites and allow us to improve and tailor the websites for you. We will ask for your consent to place cookies on your device, except where they are strictly necessary to provide you with a service you have requested (for example, to ensure that we can process and fulfil your orders), or to make our websites work properly.

Where you consent to optional cookies, we keep track of which domains people visit and also measure visitor activity on the websites. We use the information we collect to measure the number of visitors to the different parts of our websites in order to improve the functionality of the website.

If you wish to delete cookies placed on your device by our websites or if you wish to prevent our websites from placing further cookies on your device, you can do so at any time. Learn how to do this below, in the "Managing Cookies" section below.

What is a cookie? A cookie is a small text file that is downloaded and stored on your computer or mobile device by websites you visit. Where cookie technology is not available, an anonymous identifier may be used. An anonymous identifier is a random string of characters used for the same purposes as a cookie. When we refer to "cookies" in this Privacy Statement, we are referring to both cookies and similar technologies.

Your browser can only access the cookie file when you visit the website that generated it. This helps to make your navigation easier by automatically logging in and remembering things like your preferences and what's in your basket. Cookies allow websites like ours to provide you with a personalized shopping experience. The information stored in a particular cookie can only be accessed by the website that created it, and cookies are limited to communicating only the information you have provided to the website.

How to manage cookies: Enable and disable We will ask for your consent to place cookies on your device, except when they are strictly necessary to provide you with a service you have requested or to make our websites work properly. You can consent to the use of non-necessary cookies by choosing which ones you want to accept or, if you want to accept them all, by clicking on the "Accept all cookies" button in our cookie information statement or by visiting the privacy preference center on the website.

The Privacy Preference Center should be accessible in the cookie information statement that appears on the website when you first visit our site. It can also be accessed at any time by clicking on the "Cookie Settings" option at the bottom of the website. In our Privacy Preference Center, you can indicate your consent to certain categories of non-necessary cookies by checking the box to the right of each category and clicking on the "Confirm my choices" button. You can withdraw your consent to the use of cookies at any time through the same functionality (i.e. by clicking on the ticked box, which will uncheck the box) and by clicking on the "Confirm my choices" button. It may be necessary to refresh the webpage for the updated settings to take effect.

You can also set your browser to delete cookies, to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you delete, disable or refuse cookies, please be aware that some parts of this website may become inaccessible or not function properly. If cookies are not enabled on your computer, it means that your shopping experience on our website is limited to browsing and researching; You cannot add or buy products to your basket. To enable and manage cookies, you can use your browser to do this. Each browser is different, so please refer to the 'Help' menu of your specific browser (or your mobile phone's manual) to find out how to change your cookie preferences.

• Google Chrome

• Internet explorer

• Mozilla Firefox

• Safari

• Opera

• Opting out of Google Analytics

We use the following types of cookies:

• Strictly necessary cookies: These cookies are necessary for the website to function or to provide a service you have requested and cannot be switched off in our systems. We do not need your permission to place these cookies. They are usually only set in response to actions taken by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the website will not work. These cookies do not store any personally identifiable information.

• Functional cookies: These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not work properly.

• Performance cookies: These cookies allow us to count visits and traffic sources so that we can measure and improve the performance of our website. They help us to know which pages are the most and least popular and to see how visitors move around the website. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our website and will not be able to monitor its performance.

• Tracking cookies: These cookies may be set through our site by our third-party advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They do not store personal information directly, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will see less targeted ads.

You can find out more about the individual cookies we use and the purposes for which we use them in our Cookie Policy: https://www.jdsports.be/customer-service/cookies/ Third-party cookies. Please note that certain third-party service providers (such as advertising companies, social networks, and retargeting and behavioral analysis services) may also use cookies on our websites if you give them permission to do so. The purpose of these cookies includes analyzing performance and displaying customized advertising content in your web browser. We do not control these cookies. Below you will find information about the services they provide to us. This list is not exhaustive, but includes all partners with whom we have an ongoing relationship and whose cookie technologies are most frequently deployed through the websites. For more information about cookies set by third parties, please see our Cookie Policy: https://www.jdsports.be/customer-service/cookies/

Share with social networks. If you use the buttons that allow you to share products and content with your friends via social networks such as X (Twitter) and Facebook, these companies may place a cookie in your computer memory. Read more about this:

• https://www.facebook.com/about/privacy/

• http://twitter.com/privacy

• http://www.google.com/intl/en-GB/policies/privacy/

Google Analytics

We use Google Analytics to collect data about how you use our website, but only if you have consented to the use of certain cookies (see our Cookie Policy for more information: https://www.jdsports.be/customer-service/cookies/. By using Google Analytics in this way, we have statistical data and reports that help us track your use of our website and online services. This data helps us to develop our website, improve the user experience and tailor our advertising.

Google reCAPTCHA

We use Google's reCAPTCHA service on our website. This is a service that helps us protect our website from malicious activity, for example, by preventing bots and similar online threats from interacting with our website. It also helps us to protect you from these threats while you use our website.

More about social media listening

We actively monitor our social media channels for mentions of our brand. We sometimes use trusted third-party companies to help us with this and perform social media listening for us. This may include the processing of personal data on third-party social media websites, such as Facebook and X (Twitter), where that personal data has been posted on the social media site and placed in the public domain. For example, if you post a social media message that contains your personal data and tag us in the message, we may analyze the content of your message and the personal data contained therein for the purpose of listening to social media. We listen to social media to gather information about how people interact with our brand, to analyze market sentiment and understand what our customers are interested in, and to understand how people think and feel about our brand. We do this to gain a better understanding of our business and the market, to improve our business and the products and services we offer, and to carry out marketing and promotional activities.

Learn more about linking accounts.

We work with selected brands to bring you new promotions and loyalty programs. These programs are designed to provide you with new products, offers, and experiences, and to allow us and our brand partners to improve our relationship and the experiences we have with you. To do this:

• We invite you to sign up to learn more about and be eligible for exclusive products, experiences, and offers

• We and our brand partners exchange information about you to identify and link your accounts and send you marketing messages (depending on your marketing choices)

• we share order information, including orders and returns, order ID, time and date of order, purchase amount, how the order was fulfilled, place of purchase and any information about cancellations and returns, member-only product redemption information, and benefits when you receive them

• with the brand partners, so that we can both better understand which products are of interest to you. This also applies if you purchased the brand partner's products in-store in combination with a JD Status account

• We'll give you more information about these programs and how we and our brand partners use your information when you sign up to connect your accounts

If you'd like to learn more about how we share data with Nike, click the link here to view our Privacy Statement for Nike Membership at JD https://www.jdsports.be/customer-service/jdx-nike-connected-privacy-notice/

What automated decisions do we make about you?

We use some of the information about you to build up a picture of you ('profiling'). This is for the purpose of improving and developing our products and services and to help us tailor our marketing to you. We use information we learn about you, such as your gender, preferences, hobbies, interests, purchase history and how you respond to the marketing we send you, to ensure that the marketing you receive from us and the way our websites and mobile apps are shown to you are appropriate and tailored to you.

What is our legal basis?

Compliance with legal obligations	We have to abide by the law. This requires us to use your information to verify your identity and to prevent fraud and other forms of crime. If you choose not to give us certain information when you sign up for an account and when you use our websites and mobile apps, we may not be able to sell you our products or provide our other services
Necessary for entering into or performing an agreement with you	When you buy our products, you enter into a contract with us. In order to fulfil our obligations under the contract (for example, to enable you to place an order and receive products from us), we will process your personal data. If you don't provide the information we need, or if you ask us to delete it, it may mean that we can't sell our products
Legitimate business interests	We use your personal data for the following, which we do because it is in the legitimate interests of our business:
Consent	You will also receive marketing communications if you have consented to this. If you're an app user and you consent, we'll use your location data to send push notifications when you're near one of our stores. These notifications may include offers and promotions that are relevant to you and that are happening at a nearby store or to let you know that an item in your wishlist is available at a nearby store You have the right to withdraw your consent at any time by updating your marketing preferences in your account, turning off push notifications/location data using the settings on your mobile device and/or contacting our data protection team using the details below Marketing

Who do we share it with?

We do not and will not sell your information to third parties, including your name, address, email address, or credit card information. However, we do share your information with a number of selected trusted third parties to enable us to provide our products and services to you, send marketing information and improve our business as set out below.

other members of the JD Group	for group analysis and business purposes, to improve our products and services If you purchase goods from us online, depending on the country you are in, we may share your personal data (including name, contact details, address and payment information) with other companies that are also part of the JD Group where this is necessary to fulfil your order. For example, when you order from certain countries, your order details may be passed on to and fulfilled by a JD Group company in the UK, EU or elsewhere. If you have any questions about this, you can contact us using the contact details below.
Carefully selected third parties, including brand partners	to help us provide you with products and services and market to you
Other companies	in connection with a merger, acquisition, insolvency or otherwise, in which case we will only disclose your information to the extent necessary
Other third parties	to comply with a legal or regulatory obligation, or if necessary for legal proceedings

Where do we store it and for how long?

We store data in the United Kingdom (UK) and the European Economic Area (EEA). Sometimes the information we collect about you will be transferred outside of the UK and EEA, but only where we have taken steps to provide this additional protection required by law.

We will only keep your information for as long as necessary to do the things we collected it for (the things we have set out in this Privacy Notice), unless we are required by law to keep it for longer. We will usually keep your personal data for 6 years from the date we collect it. This usually allows us to deal with any issues or concerns you may have about the products or services you have received, and for other legal reasons, such as if we need to keep your data to initiate or defend legal proceedings, etc. In some cases, some of your data will be deleted within much shorter timeframes, for example:

• Cookies - deleted in accordance with our Cookie Policy https://www.jdsports.be/customer-service/cookies/

• CCTV footage – deleted after 60 days

If reasonably necessary or required to comply with legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions or other legal rights, we will also retain some of your data even if it is no longer needed to provide our services to you.

More about international data transfers

We will only pass on your personal data to recipients who have provided us with sufficient guarantees regarding their compliance with data protection laws and who are committed to protecting the personal data we send to them. Sometimes we will transfer your personal data to organisations outside the EU/EEA, but when we do, we will use additional protections where necessary to safeguard your rights. Depending on where we send your data, this may involve the use of additional protections called EU Standard Contractual Clauses. These are additional contractual safeguards that we include in our agreements with the companies to which we transfer your data. If you wish, we can give you more information about this extra protection. Ask us using the contact details below.

How do we keep it safe?

Using the internet to transmit information can never be completely and utterly secure. We will always do our best to protect your data, but we cannot guarantee the security of your data that you transmit to our websites and mobile apps. You send it at your own risk

Once we have received your information, we will use strict procedures and security features to try to keep it safe

What rights do you have?

• to request access to your personal data ("Data Subject Access Request")

• to ask us to restrict the processing of your personal data

• to ask us to erase your personal data ("right to be forgotten")

• to object to our processing of your personal data

• to transfer your personal data to another controller

• to withdraw your consent

• not to be subject to automated decisions

• to lodge a complaint with the Supervisory Authority (see below)

• to ask us to correct your personal data

You can contact us using the details below if you would like to exercise any of these rights. In some cases, we may not be able to fulfill your request, in which case we will contact you to explain why

What if you have a complaint?

If you have any concerns about our processing of your personal data or if you are not satisfied with our handling of a request from you, or if you would otherwise like to make a complaint, please contact us using the details below and we will do our utmost to resolve the issue

If you are still not satisfied after talking to us, you can also contact your local supervisory authority. To get the contact details of the supervisory authority in your country, see this link: Our members | European Data Protection Board (europa.eu)

Our contact details

Privacy.Support@jdplc.com / JD Sports Fashion Group plc, Hollinsbrook Way, Pilsworth, Bury, Lancashire, BL9 8RR, United Kingdom